A hotel in a department store, downtown Halvern

Thirty-four rooms
above the avenue.

900 Ash Street, at Ninth Rowe's bar & restaurant, on the corner Check-in from 3
Breakfast included when you book direct Rowe's is open to the neighborhood The Rooftop, May through October Two blocks from Union Station Hallam & Rowe department store, 1926 Brass keys, not key cards
The rooms

Four rooms, one building, tall windows all round.

Every room keeps the store's original windows, nine feet of them, and the plaster ceilings we spent a year putting back. Beds are linen, showers are big, the minibar is priced like a shop, and nothing in the room beeps.

Studio

Twelve rooms

The smallest room and the best value. One tall window over Ninth Street, a queen bed, and a desk that was a haberdashery counter in its first life.

Size
24 m² / 260 sq ft
Bed
Queen, linen
View
Ninth Street
From
$189a night, direct
A Corner room at dusk, two walls of tall windows over the street and a linen king bed

Corner

Ten rooms

Two walls of windows where Ash meets Ninth. Watch the avenue wake up from a king bed with the curtains open, then go down to breakfast whenever you like.

Size
32 m² / 345 sq ft
Bed
King, linen
View
Ash & Ninth, two aspects
From
$245a night, direct

Terrace

Eight rooms

Courtyard side, so the quietest rooms in the building, with a private terrace off the bedroom big enough for breakfast and a second coffee.

Size
38 m² / 410 sq ft, plus a 14 m² terrace
Bed
King, linen
View
The courtyard, private terrace
From
$310a night, direct
The Loft, top-floor suite with exposed brick and a clawfoot tub by the window

The Loft

Four suites

The top floor, under the old rooftop sign. Exposed brick, a clawfoot tub by the window, a sitting room, and the whole avenue laid out below.

Size
68 m² / 730 sq ft
Bed
King, plus a daybed
View
The avenue, top floor
From
$495a night, direct
Rates & booking

Honest rates, and the best of them when you book direct.

Three seasons, four rooms, no surprises at the desk. Rates below are what you pay when you call or write to us. Nobody else sells our rooms for less, because nobody else takes a cut.

Per night, for two guests, before city and state tax. Stays of five nights or more are quoted by phone, and usually a little kinder.
Room Nov – Mar Apr – May, Sep – Oct Jun – Aug Sleeps
Studio$189$215$2452
Corner$245$279$3152
Terrace$310$345$3952
The Loft$495$560$6403

Book direct

Call, email, or hold a room with a card over the phone. We pay no commission on a direct booking, so the difference goes to you: ten to fifteen percent under the rate you'll find on the big sites, and a better room when we have one.

Breakfast included

Every direct booking includes breakfast at Rowe's, seven to half past ten, for everyone in the room. Bookings made elsewhere can add it for $24 a person, paid at the table.

Cancellation

Free cancellation until 3pm two days before you arrive. After that, we charge the first night. Whole-hotel and event bookings have their own terms, which we send in writing before you commit.

Reserve by phone (555) 555-0134 or write to stay@theaster.example with your dates. We answer the same day, seven days a week.
The marble bar at Rowe's, amber lamps and a bartender stirring a drink
Rowe's, the bar & restaurant

Downstairs, where the perfume counter was.

Rowe's takes the ground-floor corner, marble bar and all. Breakfast is eggs, good bread, and coffee from a roaster four blocks away. Dinner is short, seasonal, and cooked in an open kitchen; the bar keeps a deep shelf of vermouth and makes a proper martini.

You don't need a room key. Rowe's is open to the neighborhood, and most nights the neighborhood is here.

  • Breakfast, daily7 – 10:30
  • Lunch, Wed – Sun12 – 2:30
  • Dinner, nightly5:30 – 10
  • Bar, Sun – Thuuntil 11
  • Bar, Fri – Satuntil midnight

Tables: (555) 555-0134. The bar is walk-in, always.

The Rooftop

Seven floors up, May through October.

The roof opens the first warm week of May and closes when the plants give up, usually late October. Planters, string lights, a small bar, and the sun going down behind the courthouse dome. Hotel guests have it to themselves from four; the neighborhood is welcome from five.

Sunset hours: four until eleven, Sunday to Thursday. Four until midnight, Friday and Saturday.

Weather permitting, which we decide by noon and post at the front desk. Closed for private events on a handful of evenings a season; the desk always knows which.

The Rooftop at sunset, planters and string lights over downtown roofs
Events

Small weddings, long dinners, the whole hotel if you like.

We do a handful of weddings a year, on purpose, and we're good at them. Dinners, launches, and reunions fill the rest of the calendar. Rowe's cooks for all of it.

40Seated for dinner,
the Mezzanine
70Standing for drinks,
the Mezzanine
60At sunset on the Rooftop,
May to October
34Rooms in a
whole-hotel buyout

The Mezzanine was the store's tea room, and it still has the balcony rail and the view down onto the lobby. It seats forty at one long table or six round ones, and it holds seventy for drinks with the doors open. For a wedding, the ceremony is on the Rooftop and dinner is on the Mezzanine, and nobody has to move a car.

A whole-hotel buyout gives you all thirty-four rooms, Rowe's, the Mezzanine, and the roof, for a night or a weekend. We'll close the front door and it becomes your house.

Ask us

Tell us the date, the number, and what kind of night it is. We reply within a day with menus, a floor plan, and an honest number.

Write to events@theaster.example

Site visits most weekday afternoons. Bring whoever needs convincing.

A brass room key resting on a linen pillow
The key is brass, and it is the only one. Leave it at the desk when you go out; it is back on the pillow by turndown.
The building

Hallam & Rowe, 1926 to 1981. The Aster, since 2021.

  1. 1926Hallam & Rowe opens six floors on Ash Street: gloves, hats, radios, a perfume counter on the corner, and a tea room with a balcony.
  2. 1981The store closes on a Saturday in March. The building sits mostly empty for thirty-seven years, the rooftop sign dark.
  3. 2018Three years of restoration begin: the windows, the terrazzo, the plaster ceilings, the brass rail, and the sign relit.
  4. 2021The Aster opens with thirty-four rooms, Rowe's on the corner, and the tea room as the Mezzanine.

There is an aster set into the terrazzo at the Ash Street door, the store's flower, worn to a soft grey by fifty-five years of shoppers. We named the hotel after it. The lobby is the old ground floor, columns and ceiling and all; the rooms are where the stock rooms and offices were, which is why the windows are so tall.

The elevator is new, and we're a little sorry about that. Everything you can put a hand on that could be saved was saved, and what couldn't be was remade by people who cared about getting it right.

Getting here, and where to put the car.

Address

900 Ash Street, at Ninth
Downtown Halvern
Open in Maps

Two blocks north of Union Station on foot. Twenty-five minutes from the airport by cab, forty on the airport train to Union.

Parking

Valet at the Ash Street door, $32 a night, in and out as often as you like.

Or the Ninth Street garage directly across the road, $18 overnight with a ticket stamped at the front desk.

Bikes go in the old loading dock, free, behind a locked door.

Reserve

Call (555) 555-0134
or write to stay@theaster.example

Check-in from 3pm, check-out by 11. Early and late are usually fine; just ask when you book. The desk is staffed around the clock.

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